In today's digital era, the combination of Livestreaming E-commerce and beauty industry is changing our shopping habits in a new way. This article will analyze the logic behind this combination, the impact of Livestreaming E-commerce on beauty industry, and the development of Livestreaming E-commerce in the future.

1. the combination of Livestreaming E-commerce and beauty industry
Livestreaming E-commerce is a new commercial format that sells goods online through real-time video streams on e-commerce platform. As a new e-commerce model, it has achieved remarkable development in the world in recent years. With the economic growth and consumption upgrading, the demand for beauty products is growing. The beauty industry tends to be closely related to citizens’ daily life. Therefore, the combination of livestreaming e-commerce and beauty industry has natural advantages. 

Livestreaming E-commerce can provide a more intuitive and vivid way to display beauty products. Through the livestreaming, consumers can understand the specific ingredients of the product, usage methods and other information. This provides consumers with more comprehensive product information to help them make more informed purchasing decisions. In addition, Livestreaming E-commerce can provide beauty brands with a wider range of marketing channels. Traditional offline marketing methods are limited by geographical location, coverage and other factors, while Livestreaming E-commerce can promote products to a global scale through the Internet. This allows beauty brands to better reach the potential consumers.

2. The impact of Livestreaming E-commerce on the beauty industry
Livestreaming e-commerce has had a profound impact on the beauty industry. First of all, Livestreaming E-commerce has changed the purchasing decision-making process of consumers. Through the live display, consumers can more intuitively understand the actual situation of the product, which helps to improve consumers confidence in the purchasing process. Furthermore, the interaction in the livestreaming also allows consumers to better understand the product and make more informed purchasing decisions. Moreover, Livestreaming E-commerce provides more marketing opportunities for Brand owner. By partnering with KOL(Key Opinion Leader), the brand owner can leverage their influence to promote their products. This kind of cooperation can not only increase the brand's exposure, but also bring more potential consumers to the brand.

3.Future development
With the continuous improvement of the technology, the combination of Livestreaming E-commerce and beauty industry will usher in more development opportunities. To be more specific, the use of AI will make livestreaming more intelligent and personalized. Analyzing consumers purchasing behaviors and preferences through AI, livestreaming platforms can recommend more suitable products for them. As a result, consumers’ purchase desire and satisfaction will be improved. Apart from that, the improvement of Virtual Reality (VR) and Augmented Reality (AR) will also provide new opportunities for Livestreaming E-commerce. Through these technologies, consumers can gain more information about the products before purchasing, so as to better understand product characteristics and the use methods. Thses will further enhance consumer confidence and satisfaction.

Reference：Gong Siying (2021) Study on the characteristics, development motivation and development strategy of live streaming e-commerce. Economic & Trade. 18(08), 20-26.

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