1. About perfumes
From the development of the perfume, it is about the 1920s, the marketing of perfume divided into women’s perfume and men's perfume. Women’s perfume are popular because of their simple and modern designs, most notably Chanel No. 5, while men's perfumes are popular because of their dry wood, spicy tobacco, and fresh smells that highlight men's masculinity.

2. The emergence of unisex perfumes
Calvin Klein launched CK One in 1994, ushering in a new era of neutrality for the entire perfume industry. CK One is considered one of the first perfumes to openly promote gender-neutral perfumes to the general public: it is aimed at younger consumers, and more specifically at many "Gender-fluid" ( LGBT people, transgender, etc.).

The CK One's packaging is very simple in design, and the frosted shape and silver screw-top do not reveal that it is designed for men or women. In terms of aroma expression, CK One is carefully prepared by the famous perfumer Alberto, with citrus as the main ingredient, and the addition of jasmine, citrus, bergamot, cardamom, lemon and cedar to create a strong balance effect through the smell.

The huge success of CK One has also influenced the development of perfumes. After entering the millennium, as of October 2023, the proportion of neutral perfumes has expanded to 67% of the 3,385 new bottles released; Among them, most brands that release unisex perfumes focus on high-end collections of niche salon and commercial fragrances.

3.Features of unisex perfumes
1) In terms of aroma, in order to adapt to a wider consumer group, unisex perfumes usually choose neutral aromas, such as fresh, woody or citrus, which are neither too sweet nor too strong.
2）In terms of packaging design,unisex perfumes usually use simple packaging, without too much fancy decoration (such as Byredo, Aesop, Diptyque, Le Labo), so as to show the personal brand characteristics, which is the significance of gender-free fragrances. In addition, in some niche fragrance fields, some brands will use unique positioning to attract consumers and weaken the gender attributes of the product audience.
3)When naming perfumes, unisex perfumes avoid names that are feminine or overtly masculine, and use more abstract or objectifying names. These names put more emphasis on the feelings and characteristics of the fragrance itself. In this way, unisex perfumes aim to break down gender stereotypes and give people the freedom to choose perfumes that suit their personality and preferences, without being constrained by gender restrictions.

Unisex perfume has emerged as a new trend in the industry due to its minimalist design aesthetic, gender-neutral aroma profiles, and distinctive nomenclature. It transcends traditional boundaries and caters to diverse groups with an inclusive and individualistic approach.

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