Purchasing Skills for Beauty Product: From Novice to Expert
When purchasing Skin Care Products (Makeups and Purfumes as well), you might find that the gap between the novice and the expert is not only the experience and skills, but also the understanding of the procurement process. Here we will list you 4 tips to help you evolve from a purchasing novice to an expert.
1.Understand the import policies and tax regulations
Before purchasing, you need to understand the import policies and tax regulations of the target market. This will not only help you avoid extra costs and hassle, but also help you develop a more reasonable and profitable purchasing plan. At the same time, you need to pay attention to international logistics costs and transportation time to ensure that your products reach customers on time.
2. Check the quality of goods
Commodity quality is the core of procurement. Especially, there are so many counterfeit goods in cosmetic market. As a novice, you need to learn how to screen reliable suppliers and make sure that the authenticity of the cosmetic products you purchase are as expected. When choosing a cosmetic supplier, you need to fully communicate with the supplier to understand: (1) their company history and reputation, (2)Ask for detailed information. For example, you could require the BP (Batch production) or DP (Date of production) of products that you want to buy; ask for storage conditions of these products.(3)Find out where the product comes from, and even visit their warehouse.
3. Reasonable pricing
Giving a reasonable prices to your products is critical, when your procurement has been completed and you are ready to sell . It is recommended to determine your bid according to the market price and the price of the competing products on e-platform. At the same time, you need to take into account procurement costs, logistics costs, tariffs and other related costs. Only then will you ensure that your product is competitive and profitable. For beauty products, we need to pay attention to the market price and trend of the products, in order to develop a reasonable pricing strategy.
4. Pay attention to customer needs
Understanding your customer needs is the key to improving your sales and customer satisfaction. Beauty products, such as moisturizer, emulsion, toner, facial mask, foundation, lipstick, are women's daily consumables. Due to the many categories and fast consumption, the demand for replenishment is more urgent. This requires us to accurately grasp the consumer demand for beauty products and timely replenishment to avoid inventory shortage and capital squeeze on the sales and revenue of beauty products. In view of customer needs, we should also pay attention to customer feedback and evaluation, listen to customers' problems and suggestions. In the purchase, we should negotiate with cosmetic suppliers to implement the details of the replenishment plan, so that consumers can buy good quality beauty products and ensure timely replenishment.
In short, procurement needs to focus on skill and strategy. By learning and practicing the skills of understanding import policies and tax regulations, commodity quality control, reasonable oricing and focusing on customer needs, you will understand cross-border e-commerce procurement from a new perspective and gradually develop into an expert.
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