1. Integration of Emotional Value and Scene Consumption
Nowadays, consumers are no longer satisfied with the basic functions of products. They are more pursuing the emotional value that can be obtained in the consumption scene. This shift means brands have to think about how to bring a deeper experience to consumers through products that  meet their emotional needs. For example, the new product launched by CHIOTURE not only focuses on the functionality of the product, but also provides consumers with a solution for makeup at a critical moment through a unique micron-level grinding process, meeting consumers' emotional needs in specific scenes.

In addition, more and more brands are starting to focus on particular groups, such as the visually impaired. Although there are relatively few "barrier-free friendly" products in the domestic market, some brands have begun to try and explore this field, showing the importance of humanistic care.

2. Collaboration of Aesthetic Medicine and Medical Research
Functional skincare products are becoming increasingly popular in the beauty industry. With a deepening understanding of skincare knowledge, consumers have increasingly high requirements for the efficacy of skincare products. Therefore, the collaboration of aesthetic medicine and medical research has become a new trend in the beauty industry. By combining the expertise and technology of aesthetic medicine, more targeted skincare products are developed to meet the needs of consumers.  At the same time, this innovation has also brought new growth points to the cosmetics market.

3. The Rise of Household Cleaning and Fragrance Market
With the maturity of the beauty and skincare industry, the competition in the mainstream market is becoming increasingly fierce. In order to find new growth points, more brands have begun to turn their attention to segmented categories. The household cleaning and fragrance market has become a high-profile new track. With the continuous improvement of consumers' pursuit of quality of family life, the demand for household cleaning products is also growing steadily. At the same time, as a kind of consumer goods that can improve the quality of life, fragrance is also gradually favored by consumers. Beauty brands can meet consumers' pursuit of a better life by launching fragrance products with unique aromas and quality.

4. Sustainable Development has Become an Industry Consensus
With the continuous improvement of global environmental awareness, sustainable development has become the consensus in the beauty industry. More and more brands are focusing on the environment and sustainability of their products by using natural ingredients, reducing the use of chemicals and using recyclable packaging. This trend meets not only consumers' health needs but also society's requirements for environmental protection.

5. Digital Technology is Reshaping the Beauty Experience
With the continuous development of digital technology, the beauty industry is also undergoing a revolutionary change. Digital technologies, such as virtual makeup testing and personalized cosmetics customization, have brought consumers a more convenient and personalized beauty experience. Through smartphone apps or virtual reality technology, consumers can learn about the effects of products before purchasing, and choose the best beauty products for themselves. This change not only improves the shopping experience for consumers, but also brings more marketing opportunities for brands.

6. Social Media has Become a New Platform
Nowadays, social media has become an essential platform for people to obtain information and communicate with others. For cosmetics purchasers, social media is not only a channel to promote products, but also an important tool to establish a close connection with consumers. Through social media platforms, purchasers can timely understand the needs and feedback of consumers, so that they can adjust product strategies timely. At the same time, consumers can share some beauty experiences and recommendations through social media, which can bring more exposure to the brand.

To sum up, the beauty industry in 2024 will show a new emotional, professional, differentiated, digital and social trend. Meanwhile, it is also necessary for cross-border beauty buyers to pay attention to social issues such as environmental protection and sustainable development, actively fulfill social responsibilities and bring better beauty experiences to consumers.