1. The Metaverse in the Cosmetics Industry
At present, there is no unified definition of the concept of "Metaverse Beauty", but it usually refers to the application of Virtual Reality（VR）, Augmented Reality（AR）, Mixed Reality （MR）， Artificial Intelligence（AI） and other digital technologies to the beauty industry. Some experts call it immersive marketing campaigns. In this way, consumers have a new makeup experience（immersive experience）. They can try different makeup styles, browse different brands of cosmetics, and even obtain the advice of professional makeup artists in the virtual world. Nowadays, many brands are transforming the online interactive and in-store shopping experience by offering their customers with virtual makeup software that enables them to choose the suitable beauty products through AI and AR. The Sephora mobile app, for example, uses an AR tool called Sephora Virtual Artist to allow customers to try thousands of different types of cosmetics at home through their phones.

2. Customize Cosmetics
Customize cosmetics refers to the brand through the relevant formula, technology, and based on different skin and usage scenarios to customize exclusive cosmetics. At present, customize cosmetics are mainly divided into two modes. The first one is a private and customized service. More specifically, the brand designs one-to-one product solutions for different skin types. For example, through data recommendation algorithms, suitable products are recommended to different persons to meet the needs of consumers with different skin types and skin problems. The second type of service has a wider range of people and is to match the efficacy of different types of products. Currently, a small number of brands in China have entered this field through differentiated positioning, and they are mainly concentrated in the category of washing and personal care.

Compared with the Chinese market, the overseas customized market is developing better, and the usage scenarios are also more extensive. For example, hormone-based skin tests, genetic testing customized products; Use AI, AR and other intelligent algorithms to customize makeup and fragrance products etc.

3. Ayurveda Skin Care
Ayurveda is an ancient Indian medical system that has been developed for more than 5,000 years. The Ayurveda stands for a healthy lifestyle. Ayurveda believes that health is not only the freedom from disease and suffering, but also the further achievement of a happy and full state of body, spirit and soul, that is, emphasizing the interrelationship of mind, body and environment.

This mainly uses plants and herbal ingredients that can help people decompress and relax, such as South African eggplant, saffron, turmeric, etc., which can be used as ingredients for healing products. Australian oral care brand KEEKO, for example, took inspiration from Ayurveda medicine, Oil Pulling, to product a mouthwash that has cleaning and detoxifying powers. Users simply rotate the mouthwash around the mouth for 5-15 minutes, spit out the oil, and rinse with water.

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Reference:
[1] Gong Siying.(2020).The application of Immersive Media in digital retail. Journal of Commercial Economics.(22),5-9.
[2] Gong siying, Shen Fuyuan, Chen Ni, Zhao Xinshu.(2021). Emergence and Development of Immersive Marketing. Journalism & Communication Review.(03),107-117.