With the continuous development of globalization, cross-border procurement has become an important trend in the beauty industry. For beauty brands, cross-border procurement can not only broaden their product lines and improve market competitiveness, but also introduce more diversified products to meet the growing personalized needs of consumers. This article will conduct an in-depth analysis of the market trends and popular categories to provide valuable references for buyers.

1. Market Trends
(1) Consumer Preferences are Becoming More Diverse
The maturity of the beauty market has prompted consumers to expand their focus from basic skincare and makeup to higher-level needs. Personalization, customization and high quality are the new consumer labels. Therefore, the introduction of diversified products through cross-border sourcing is essential to meet these emerging needs.

(2) Rising Demand for Natural Ingredients
The increasing awareness of environmental protection has made beauty products containing natural ingredients favored by more and more consumers. Focusing on these elements when purchasing across borders will help brands stay in step with market trends.

(3) The Guiding Role of Color Trends
Peach Fuzz, the color of the Year 2024 released by international color authority Pantone, heralds a new color direction in the beauty industry. This warm and modern hue not only echoes people's desire for intimacy, but also provides new creative inspiration for beauty products. For example, Shades By Shan, a brand from the United States, has launched beauty products with corresponding hues, which is the actual application of color trends in the beauty industry.

2. Analysis of Popular Categories
According to the report released by Lookfantastic, we can see the hot products and brands in the skincare, hair care and makeup sectors in 2023. The report reveals consumer preferences and market trends.

According to the report, MAC Cosmetics stood out as the most popular beauty brand in 2023. As many as 214,477 shoppers have searched for the brand on the Lookfantastic platform, which shows its influence and popularity. They were followed by CeraVe and Rhine Springs in second and third place, respectively. The popularity of these two brands reflects consumers' growing focus on skincare rather than cosmetics or hair care. This shows that in the current beauty market, skincare and natural beauty have become the focus of consumer pursuit.

Drunk Elephant was named an explosive brand in 2023, with a staggering 480% increase in website searches since 2022. This growth is not only evidence of the brand's unique appeal and market potential, but also proves consumers' enthusiasm and curiosity for emerging, innovative brands. At the same time, brands such as Glow Hub, Sol de Janeiro, Kitsch and Color Wow also performed well, gaining widespread attention and love from consumers.

These hot-selling products represent the current direction of innovation and trends in the beauty market. Because of this, these trend-setting brands and products will continue to be highly sought after by consumers and widely watched by the industry in 2024. They represent the highest standards in the current market, and indicate the future direction of the beauty industry.

The sales of these products in 2023 are not only because they successfully meet the urgent needs of consumers for efficient, safe and natural skincare, but also because they accurately capture and lead the innovation direction and trend of the beauty market.

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