With the momentum of globalization and digitization, the cross-border beauty and skincare industry is undergoing rapid and dynamic changes. Consumer demand for beauty and skincare products is increasing, and various emerging trends are emerging in the market. This article will explore the current hot product trends and market demands in the beauty and skincare industry to help businesses make informed procurement decisions and seize opportunities to enhance competitiveness.

According to recent reports on the cosmetics industry in recent years, the following trends have emerged in cosmetics consumer spending:

1.The Era of Clean Beauty 2.0
With the growing awareness of environmental protection and sustainable development, "sustainable beauty" and "clean beauty" have become new trends in the beauty industry. Clean beauty originated in the European and American markets and has four characteristics: harmless ingredients, free from six controversial ingredients (parabens preservatives, plasticizers, SLS surfactants, mineral oil, silicone oil, artificial fragrances); animal-friendly, no animal testing or animal-derived ingredients; environmentally friendly, does not use non-RSPO-certified palm oil; sustainable and eco-friendly, uses recyclable and biodegradable packaging materials. These products are loved by consumers for their natural and minimalist formulas.

2.Increasing Demand for Targeted Skincare and Youthful Anti-Aging Concepts
Beauty consumers are now paying attention to 360-degree comprehensive skincare, seeking beauty and care from facial features to the entire body. Reports also indicate that consumers are more concerned about anti-aging care for the eye area and the T-zone of the face. The T-zone, particularly located in the center of the face, receives more attention from consumers, and there are more skincare products dedicated to this area. At the same time, the anti-aging concept is becoming younger. For the 20+ age group that experiences premature skin aging due to work stress and staying up late, there is an early demand for anti-aging products to address issues such as sagging, wrinkles, and dullness.

3.Emotional Satisfaction as a New Essential for Beauty and Skincare
Data shows that 46% of female consumers expect beauty products to bring happiness, relaxation, or stress relief. Consumers increasingly prefer products with fragrant scents, such as floral, botanical, and fruity fragrances. In addition to the value of skincare effectiveness, these products also create a relaxed and pleasant atmosphere, providing soothing, calming, and sleep-enhancing effects.

4. "Waterless Beauty" as a Trend Driven by Sustainable Consumption Awareness
Waterless beauty products do not simply mean products without water as an ingredient. Broadly speaking, it refers to improving production processes or adjusting product formulas and forms to achieve water-free ingredients or eliminate the need for water during product use. Currently, there are two mainstream directions for waterless formulations in the market: replacing water with oils/plant extracts/microbial fermentation filtrates and avoiding the use of water through solid forms, powders, soaps, and other products. Waterless beauty is applied to various beauty products such as cleansers, masks, lipsticks, and concentrated oils. More and more domestic consumers believe that high-purity and high-concentration skincare products have more significant effects and reduce harm to the skin.

5.Increasing Demand for Multi-Functional Beauty Products
Modern consumers have increasingly high demands for practicality and convenience, which is also reflected in beauty products. Multi-functional beauty products are popular among consumers, such as products that offer sun protection, moisturizing, and concealing functions all in one. These products can meet the needs of consumers in fast-paced lifestyles while reducing the cost and hassle of purchasing multiple single-function products.

The cross-border beauty and skincare industry is currently experiencing a period of rapid development. As a business purchaser, it is important to closely monitor these popular product trends and market demands. This will help the company successfully procure popular beauty and skincare products, meet market demands, and gain a competitive advantage in the highly competitive market.

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