As an informed retailer, you always strive to stay ahead of the beauty curve by offering your customers the most sought-after cosmetics. Highlighters, the powerhouses of luminosity that enhance and illuminate facial features, are integral to any makeup collection. With a plethora of brands introducing innovative highlighters, the decision of which to stock can indeed be daunting. To streamline your choices, here are the six most popular highlighters of 2023.

1. NARS Liquid Highlighter in Copacabana

A frontrunner in the highlighter market is NARS Liquid Highlighter in Copacabana. This radiant formula is renowned for its effortless blending and buildable glow, proving an exquisite addition for clients who enjoy the versatility of a liquid highlighter. The iconic shade, Copacabana, casts a pearlescent sheen that flatters a wide spectrum of skin tones, reinforcing NARS's commitment to inclusivity.

2. Dior Backstage Glow Highlighter

Next up is the Dior Backstage Glow Highlighter. With its professional quality and user-friendly application, it caters to both makeup novices and enthusiasts. Its range of hues enables a personalized highlighter experience, making it a versatile addition to any retail collection. The highlighter's impressive pigmentation and staying power are just some of the factors that make it a stand-out product.

3. MAC Strobe Cream

MAC's Strobe Cream provides a hydration-infused luminosity that makes it a favorite amongst customers who prefer a more natural, dewy glow. Its skincare-meets-makeup formulation ensures an even radiance that enhances without overpowering, making it perfect for those preferring an everyday subtle shimmer. MAC’s reputation for professional-grade products ensures a high demand for this highlighter in the retail market.

4. Givenchy Prisme Libre Skin-Illuminating Powder

Givenchy's Prisme Libre Skin-Illuminating Powder introduces a luxury touch to the highlighting game. This unique, loose powder format caters to customers desiring a refined, light-reflecting glow. The harmony of four complementary shades can be tailored to suit a variety of complexions, offering a high-end product that both satisfies and intrigues clients.

5. YSL Touche Éclat Highlighter

The YSL Touche Éclat Highlighter is a classic choice for customers who value convenience and efficiency. This pen-style highlighter delivers precise application and a blendable radiance that subtly enhances the skin's natural luminosity. It caters particularly well to on-the-go customers who desire a quick and easy solution for an instant, radiant lift.

6. Bobbi Brown Shimmer Brick

Lastly, Bobbi Brown's Shimmer Brick is a must-have for those seeking customizable luminosity. This palette-style highlighter, featuring five color-integrated shades, offers adjustable glow intensity, making it appealing to customers who appreciate versatility in their makeup products. The Shimmer Brick’s elegant packaging and consistent performance make it a coveted addition to any retailer's collection.

In conclusion, each of these six highlighters of 2023 brings something unique to your retail offerings. Understanding the diverse needs of your client base and stocking a range of highlighters can meet various preferences and demands, driving sales and satisfaction. By choosing suppliers offering these popular highlighters, you position yourself at the forefront of beauty retail. It's all about striking the right balance of quality, diversity, and keeping up with the latest trends.

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