1.Introduction
Cosmoprof Worldwide Bologna will be held in Bologna, Italy from March 21 to 23, 2024. The exhibition area is 180400 square meters, the number of visitors will reach 250,000, and the number of exhibitors and brands will reach 2677.

This exhibition in Bologna has an international reputation and it is listed as the largest and most authoritative global beauty expo by Guinness World Book. Most of the world's famous beauty companies will set up large booths here to release the latest products and technologies. This exhibition not only facilitates business negotiations between enterprises, but also helps buyers and dealers find supplies. In addition, exhibitors, buyers and dealers can quickly and accurately locate the enterprises they want to contact by using YouMeet（a meeting scheduling software）.

2.Main Attractiveness
1)A Tailor-Made Trade Format
Cosmoprof Worldwide Bologna is a tailor-made fair. Thanks to its 3 dedicated salons, this fair is able to represent all sectors of the cosmetics industry and respond to different business needs with specific distribution channels.

For the first time, all salons will open simultaneously from Thursday, March 21 to facilitate the meeting between distribution, retail and professional channels.

2)Networking：Meet Buyers and Professionals from Cosmetics Industry
With more than 50 years of history, Cosmoprof WW Bologna is highly appreciated by key buyers in the cosmetics industry worldwide as the leading event to learn about the latest market trends and to discover innovative products and services.

 
3)Lead Generation：Generate High-quality Leads With Dedicated Business Services.
Each Cosmoprof exhibitor will be able to benefit from their business services to build direct contact with new partners. It helps to maximize its presence at the fair generating high-quality leads.

4)Promotion：Maximize Your Visibility Through Digital Channels and Special Marketing Projects
Cosmoprof offers a series of value-added services to help exhibitors promote their products and services to the widest possible target audience. Thanks to digital tools such as the Digital Catalogue and Cosmoprof Awards and CosmoTrends marketing projects, exhibitors will be able to present their main innovations and benefit from a multi-channel online and offline promotion program.

3.Scope of Exhibits
Beauty products: perfume, cosmetics, cosmetic beauty industry technology, etc
Accessories: portable perfume bottle, makeup bag, brush, mirror, eyebrow pencil, eyeliner, etc
Raw materials: all kinds of beauty products raw materials
Packaging materials: lipstick box, all kinds of makeup box, perfume bottle, perfume nozzle, packaging materials and accessories for all kinds of makeup and beauty supplies, etc

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