Currently, many beauty brands have given significant strategic importance to the launch of new products and the upgrading of their ingredient compositions. High-quality upgrades to the ingredients of beauty products and new releases can not only boost a brand's performance and growth, but also attract new consumer demographics, injecting vitality into the brand.

So, what are some new beauty products and upgraded beauty product compositions to watch for in 2023? Below are some of the beauty products that will be launched in the first half with upgraded ingredient compositions.

New Product Release

1. Givenchy Prisme Libre Skin-caring Corrector

Givenchy Beauty is presenting a new addition to its star makeup line in 2023. The Prisme Libre Skin-caring Corrector and Loose Powder have been improved and refined.

The new Prisme Libre Skin-caring Corrector has powerful skincare benefits, improving hydration and making the skin feel soft and moisturized. It evens out skin tone, brightens the complexion, and gives an all-over glow. Available in three shades (blue, green, and peach) with buildable coverage, it can match different skin tones, solving various makeup dilemmas. Enhanced with a beauty filter, it brings out natural beauty, giving a flawless and radiant complexion.

The lightweight texture provides multifunctional skin-perfecting makeup effects, such as super coverage, long-lasting wear, a light touch, and a more nourishing finish. From morning to night, it maintains a natural luminous look, embracing long-lasting beauty. One application covers imperfections, revealing a flawless and translucent complexion!

2. NARS Air Matte Ultra Lip Tint

As a pioneer in the field of makeup, NARS continues its unrestricted aesthetic philosophy, constantly innovating and leading new trends in lip makeup.

This time, the newly launched Air Matte Lip Tint revolutionizes the "air mist" texture, which is as soft as water and hazy like mist.

In the light formula, a soft and moisturizing lip care ingredient - wild mango kernel oil is added to effectively smooth lip lines, presenting a soft and matte makeup effect while making the lips soft and full.

The uniquely designed brush head easily sculpts perfect lip shape. As NARS brand founder and creative director François Nars said, "Soft and watery makeup can also be colorful and shapely."

NARS new Air Matte Lip Tint, limited to Asia, has specially tuned low-saturation 6 colors (HOT #321 / HOT #317 / HOT #320 / #318 / #319 / #888), cool and gentle, creating a unique atmosphere.

3. CPB Raiant Cushion Foundation Natural

In February 2023, the iconic luxury beauty brand Clé de Peau Beauté, known as the Key to Skin Radiance, launched a new generation of Raiant Cushion Foundation Natural, also known as the Diamond Glow Cushion. It continues the legend of the brand's star foundation products by incorporating a touch of pure diamond radiance into the makeup, releasing a sparkling glow from the cheeks.

The new Raiant Cushion Foundation Natural is a lightweight and translucent foundation cream that creates a luminous diamond glow on every beauty enthusiast. It brings a premium and portable foundation experience, allowing the skin to naturally radiate with an inner glow.

The CPB Key to Skin Radiance's new Light and Soft Water-Glow Cushion Foundation comes in six shades (cool tones: B00, B10; neutral tones: I10, O10, O20; warm tones: BF00) custom-made for Asian skin. It caters to the multi-dimensional foundation needs of different beauty enthusiasts, creating a diamond-like even and bright translucent effect, satisfying everyone's personalized foundation needs.

4. YSL All Hours Foundation

YSL (Yves Saint Laurent) Beauty understands women's advanced need for long-lasting makeup, and boldly reinterprets classics with a confident and rebellious attitude, breaking through and upgrading the formula of YSL All Hours Foundation.

The gold Cassandre logo overturns the past vertical design and boldly encircles the shiny black bottle cap, showing a confident and rebellious attitude.

Lightweight and exquisite, the foundation hides imperfections and immediately blurs pores, providing long-lasting freshness. YSL Beauty breaks through mediocrity with its pursuit of perfect technical expertise, innovates the rules of foundation, creates a new generation of long-lasting foundation, and delivers a high-end matte finish that lasts 24 hours, exquisitely beautiful day and night.

The 10 selected shades (Cool tones: LC1, LC2, LC6 / Neutral tones: LN1, LN4, MN1, MN4 / Warm tones: LW1, LW4, LW7) provide Asian women with comprehensive choices, helping YSL women to always show their perfect state and enjoy a colorful and carefree life.

The new dynamic oil-absorbing black technology maintains a high-end matte finish all day without fading. From morning till night, it has the same freshness as newly applied makeup. The foundation stays on beyond its time limit, and there is no need to worry about fading, allowing you to freely enjoy a party and stay up late with a super-thin matte finish.

Upgraded Ingredients in Beauty Products

1. Kiehl's Ultra Facial Advanced Repair Barrier Cream

The major effect: Quick soothing + accelerated repair

This powerful formula is made with colloidal oatmeal and β-glucan. Equipped with Kiehl's unique advanced barrier technology, it mimics the structure of skin lipids, helping to support the moisture barrier and significantly reduce redness caused by dryness.

The potent barrier repair cream helps relieve skin dryness, making even the driest skin soft, smooth, and healthy, helping to soothe the skin from irritation and discomfort. It penetrates up to 10 layers of skin to support skin barrier recovery.

2. Clarins Double Serum Complete Age Control Concentrate

The major effect: reducing fine lines and wrinkles, improving dullness, and stabilizing and repairing skin.

The new version of Double Serum Complete Age Control Concentrate is rich in 21 plant extracts with excellent anti-aging properties. Its 2:1 water-oil golden ratio formula balances skin's oil and moisture levels and improves enlarged pores.

It contains high-purity turmeric extract and an active plant extract blend (cat's claw, oats, and furcraea), which work together to reduce fine lines and wrinkles, improve dullness, and stabilize and repair the skin. It also enhances the skin's ability to lock in moisture and improves the problem of oily skin and dryness.

The upgraded lightweight version of Double Serum adjusts 70% of the lipid molecules, resulting in a new refreshing texture that feels super light on the skin and is quickly absorbed. After absorption, the skin feels oil-free. It is suitable for all skin types, especially oily and combination skin.

3. Sisley Ecological Compound

Main effects: Skin balance, Strong and resilient skin foundation, Barrier repair, Rejuvenation and renewal

For the first time in 43 years, Sisley's classic Ecological Compound has been upgraded with cutting-edge innovations. The upgraded version no longer contains mineral oil, which helps maintain the balance of the skin's microbiome and enhances its natural immune system.

This upgrade aims to bring the microbiota of the skin's surface layer, the skin's genetic makeup, back to its optimal balance.

The new formula now includes Burdock extract, a saccharide precursor, which provides a favorable environment for the growth of skin microbiota, and Cornflower extract, which balances the pH of the skin's surface. With these two highly concentrated plant-based active ingredients, the skin's ecological system is repaired, and healthy skin is established.

In addition, to help activate the skin's self-defense mechanisms, the formula has been upgraded with 3500 times more concentrated Centella asiatica extract, elevating the legendary tiger grass repairing effect to the highest level.

4. Estée Lauder Soft Clean Silky Hydrating Lotion

Major effects: Soothing, deep hydration, and moisturization.

The brand-new second generation of Estée Lauder's Soft Clean Silky Hydrating Lotion is now even more moisturizing, soothing, and refreshing with a triple upgrade!

The new version has also optimized its emulsification system, finally achieving a moisturizing effect without leaving a greasy feeling. The adjustments to the Powder Lotion allow it to provide nourishing skincare benefits to dry and sensitive skin without additional irritation.

The packaging also includes the words "new formula" and "suitable for sensitive skin."

The biggest upgrade of the new version is the removal of the three most controversial preservatives: EDTA, methylparaben, and ethylparaben, catering to people with sensitive skin.

They have also removed volatile silicone oil and cyclomethicone (D5) and replaced it with another type of silicone oil.

The above are some of the new beauty products and upgraded beauty ingredients that will be launched in the first half of 2023.

Overall, the path to new product launches for major beauty brands almost always begins with an upgraded version of a classic product, gaining a new round of attention and influence before promoting other new series or products.

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