A perfume can be classified by its notes into three categories: cologne, floral notes, and niche notes. But in the commercial field, people used to divide it into two categories: “Designer” and “Niche”. Each of these notes has a unique charm and each has its own unique market positioning and consumer groups.

“Designer”, as a product closely related to fashion brands, is often known to the public. Brands such as Hermes, Chanel, Dior and Guerlain are leaders in this field. With their own brand characteristics, they interpret the perfumes’ diverse charm. Hermes notes are mainly citrus notes, woody notes and amber notes. Consumers love its simple and natural style. Chanel maintains a high-quality perfume with its rich aromas and unique floral notes (the jasmine and rose from Grasse in France). Dior is good at using food notes, woody notes and oriental notes to create a hazy aroma, with "Poison, Miss Dior, J'ador" reputation around the world. These brands lead the consumer trends through sophisticated marketing.

However, with the rise of Generation Z, personalized expression has become a new consumer trend. Niche perfumes have emerged, attracting young people around the world with their unique, high-quality scents. Brands such as Panheligan, Artisan Fragrance, Pumal, Water of Parma and Mason Margiela are the best niche perfumes. With their unique aroma, they bring consumers a new olfactory experience. Such as the incense of Artixian, using traditional techniques and selecting the herbal raw materials’ aroma (branches, incense, wormwood, etc.) to create its unique smell definition. By combining oriental spicy flavors with amber, cedar and patchouli, Fumal breaks the combination of oriental and floral, fruit and tobacco, highlighting its elegant and novel personalization. In addition, brands such as Serge Lutens, DIPTYQUE and Le Labo Fragrance have won market recognition for their unique aroma and high-quality craftsmanship. They all offer consumers a unique aroma experience.

With the emergence of niche brands, the fragrance industry has become more diversified. “Designer” groups have also begun to enrich their brand layout through acquisitions and other ways to cope with market changes, such as L 'Oreal Group’s acquisition of Atelier Cologne. This cross-border cooperation and acquisition has injected new vitality into the perfume industry and brought more choices to consumers.

Hoyip is a service provider that offers integrated services of sourcing and distribution, with product categories including skincare, cosmetics and perfumes. We maintain close cooperation with Korean duty free shops and Korean department stores to ensure that we can provide our customers with high-quality goods. If you are looking for premium and professional cosmetics, skincare and perfume wholesaler, Hoyip will definitely be your first choice. Please contact us to inquire details of products you need! We will be dedicated to provide you with professional consulting and services!