1. About CBE
China Beauty Expo (CBE) offers business services for the beauty industry. It has been successfully held for 27 consecutive times. As a beauty exhibition that has been on the world's top 100 trade fairs for five consecutive years from 2017 to 2021, CBE includes cosmetics exhibitions, professional beauty exhibitions, and CBE SUPPLY beauty supply chain fairs, and it also opened a series of touring exhibitions in many places across the country. As a world-renowned international beauty trade platform, CBE not only aggregates massive resources of the beauty industry, but also strives to enhance the value of the exhibition. In addition, it has established a series of conferences and themed activities such as China Cosmetics Retail Conference, International Science, Technology Conference and International Medical Beauty Conference.

The 28th China Beauty Expo and CBE SUPPLY Beauty Supply Chain Expo will be held again in Shanghai New International Expo Center on May 22-24, 2024. The exhibition will be held in the New International Expo Center, with a total scale of 280,000 square meters, and there are 3,800 companies from more than 40 countries and regions will take part in the exhibition with new products. Furthermore, there will be 500,000 professional buyers from more than 60 countries and regions participate in this exhibition. As for the exhibition products, it will cover skin care, makeup and beauty tools, perfume and so on.
2. Advantages of the exhibition
CBE is the largest beauty and cosmetics industry trade exhibition in Asia. It brings together the professional beauty products and the resources of the whole industry chain. This event not only showcases the latest products and technologies, but also leads the trends of beauty industry. During the exhibition, the professional promotion plan ensure the in-depth interaction between exhibitors and visitors.

This exhibition is not only a platform for product display, but also a stage for the exchange of ideas and information. Here, participants can gain insight into market needs, discover new business opportunities and meet like-minded partners. At the same time, the exhibition has become more international, it attracts more and more international exhibitors and visitors to participate in it, which will promote the cooperation.

Moreover, a new theme exhibition area will provide a unique perspective on the beauty and cosmetics industry. At the same time, many professional forum events come together to discuss the development and future direction of the industry. This comprehensive and multi-angle communication platform makes CBE an indispensable event for the beauty and cosmetics industry.

In short, CEB has become an indispensable event for the beauty industry with its coverage of the whole industry chain, professional promotion, new theme exhibition area and rich professional forum activities. For companies and individuals who want to understand industry dynamics and expand business cooperation, this is undoubtedly a great opportunity not to be missed.

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